Amazon, after the launch of Amazon Prime some 18 months back, has now shifted focus to the world of music streaming and downloads with today’s launch of Amazon Prime Music.
A short video review of Amazon Prime Music by Kenneth Alvares
The launch of Amazon Prime Music, the music streaming platform by the tech giant, Amazon, has coincided with the Indian music app, Gaana, boasting of a $115 Million investment from Chinese internet giant, Tencent. The word floating around in the Indian tech blogosphere seemed to suggest that this was no coincidence, given the fact that the Gaana news hit a few hours before the launch of Amazon Prime Music.
As expected, Amazon Prime Music has some very competitive features that the company has brought to the table. To begin with, the platform offers music in 10 languages which include regional Indian languages, bringing music that cuts across regional and linguistic lines.
Another major positive feature and potentially the biggest highlight of Amazon Prime Music is that it promises ad-free music streaming. Previously, the platform was accessible only to Amazon Echo users but now has been launched by Amazon Prime users who can access it on the web and through Android and iOS apps.
Prime membership in India is currently Rs 999 per year, or around $15. That places Amazon Prime Music over their competitors, which includes Saavn (Rs 1050), Gaana (Rs 1020) and Apple Music (Rs 1200). The fact that Amazon Prime Music customers get the video service and Prime e-commerce details along with the music streaming platform is a bonus many wouldn’t want to miss out on.
Seen here on the Comio S1 Lite
However, a music streaming service is much more than just the price. Both Apple and Google claim to host around 40-45 million songs in their catalog, while Amazon Prime Music claims the rather vague “tens of millions of songs” and has remained dead set on not revealing a more accurate figure. While Amazon has two options in the US, 2 million songs with Prime Music (part of Amazon Prime), and 40 million songs with Music Unlimited (a standalone service worth $8 per month with Prime, $10 without), Amazon is focusing on a single route in India.
Some preliminary research has shown crowd favorites like the recently released international albums, Black Panther The Album: Music From and Inspired By, Twin Fantasy by Car Seat Headrest, and All at Once by Screaming Females while music from our film industry include new albums such as Sonu Ke Titu Ki Sweety and the new single Sanu Ek Pal Chain from Raid are available on Amazon Prime Music.
Amazon India also claims to have done a lot of research on other Indian languages, to help users discover the music they love faster. That’s why in the genre section, you’ll find options such as Carnatic Classical, Devotional, Ghazals, Hindustani Classical, Rabindra Sangeet, and Sufi & Qawaali in addition to the usual ones.
While Apple Music offers a much cheaper music platform subscription for Students, Amazon Prime hasn’t revealed any plans at the moment regarding any of its plans to do so. However, the major plus point that Amazon Prime has is that the mobile apps also include support for Alexa, so instead of typing, you can just tell Alexa which song you want to play, although this only works within the app. Users will also be able to download as many songs as they want to play locally within the Prime app.
Article by Shreegireesh Jalihal for TechieScoops.com