Google Trends is a public web tool of Google. Journalists, writers and other content creators use Google Trends to know what people around the world are searching. Basically, it tells us which topic is trending right now. It has many filters through which you can sort out trendy topics according to your need. Click to see techs Trending on Techie Scoops.
Google Trends was launched on May 11,2006 in the primary languages like English and Chinese. Since then, Google continuously updated it. But on March 2007, some bloggers noticed that Google was not adding new data and stopped updating since November, 2006. The whole thing happened again on July 30, the same year.
Now, Google claims to be updating the data provided by Google Trends everyday. Also, there are hourly updates for hot trends. On August 2008, Google launched its free service of Insights for Search. It was specifically meant to be used by marketers, although other people could use it as well. It is an extension of Trends. However, in 2012, Insights was merged with Google Trends.
How to use?
Google Trends is very easy to use. There is a myth among people that Google Trends show us absolute popularity of our keyword. Popping that bubble, I have to say that Google Trends show us the relative popularity of our search query.
- On the Google Trends page, you can explore your key-term by entering it on the search bar.
- Instantly it give you results by showing a graph under ‘ Interest over time’ and ‘Interest by sub-region’.
- After that, there are some related topic and related queries searches as well.
- You can filter your choices by hitting the ‘ United States’, ‘Past 12 months’, ‘All categories’ and ‘Web search’.
- Google Trends also shows the topmost searched queries of days, weeks, months and years.
- Not only this, but you can also compare your keywords. You can add another key-term by clicking the compare button.
- When you compare the queries on Google Trends, the results are quite clear. The ‘Interest over time’ graph gives you the exact vision. It shows you the two curves representing the two key-terms.
- ‘Compared breakdown by subregion’ is also there. It shows you the world map accordingly. ‘Interest by subregion’ and ‘Related queries’ are shown separately as per the topics.
- Again, you can sort out everything according to your choice by hitting the little arrows on every particular category.
Not only journalists, but the content creators in general needs this kind of tool. It helps YouTubers, bloggers, writers and everyone to fulfill their desperation of content. Right now, Google really helps the marketers because it identifies what people want. This is just the starting example. Everything is in works. The better the AI technology will work, the more level-up results we will get. And thus, the more faster updates it will get.