Human Behaviour is a very complex set of responses or action. It refers to the array of every physical action and observable emotion associated with individuals, as well as the human race. Understanding human behaviour, too, is very difficult, let alone predicting the behaviour. Mimicking the human behaviour and understanding what is going on in the other person’s mind is something the humanity has tried to do from the very beginning. Our human behaviour is influenced by many factors like culture, thinking, upbringing.  Psychology is present everywhere, it is not just in medical terms but also in our day to day lives. What does a consumer buys at a particular shop is also something that clearly determines the human behavior? The talking patterns, the shopping patterns, the sleeping patterns, everything is related to behavioral science. Behavioural science is yet another area which is super involved in using data and AI to gather more insights into human behaviour.

But How?

Psychological science is based on gathering data from various groups. If it were for humans to process that data, it would result in errors and wrong conclusions. Since the advent of Artificial Intelligence in various fields, such tasks have been a child’s play. Not only does it do smart work of aggregating and processing the data but also gives further insights into the behavioural aspects of the data.

For example: StressSense tracks when people are most stressed and helps them avoid anxious situations. MyBehaviour analyses physical activity patterns to aid people to be in shape. MoodRhythm allows patients with bipolar disorder monitor sleep and social interactions to maintain balanced mood and energy levels.

Not just Science

AI could be used in marketing strategies too. Influenced Behavioural changes helps in many marketing campaigns. There are real-world limitations in how far communications can go to keep people on track with behaviour change campaigns as it can be hard to identify the one point where they may fall off the wagon. But the development of artificial intelligence can begin to address the problem. Using predictive modeling of AI, it can rapidly identify prospects, be those new customer targets, those at risk, or those most likely to change their behaviour. An AI model could learn what the best signs and signals are and learn what interventions are best applied for a particular type of person in any type of situation.


So AI is not limited to just materialistic help but also extends to emotional and social statuses. The future in which, AI would seep into the emotional and psychological aspects of the human society and humans and AI would be one, is not far away.


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